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About Us

Julie Arnold

Skipper / CEO
Photographer, Art Director

After working my teenage & post-high school years in big-box photography studios & small offices, I received my Associates degree in Graphic Design shortly after 9/11. My career in the publishing field started by designing catalogs for a small wholesale company. I then earned my Bachelor of Fine Arts degree in Graphic Design & Multimedia in 2003 and have enjoyed a long career in print design, specializing in catalogs, magazines & advertisements in the Milwaukee area. I built my first website in 1998—a popular roller coaster pictures page— and once I designed my first WordPress site in 2013, I have a renewed love for the medium. I’m happy to now be working with dynamic, interesting clients, and hope to help you with my 25+ years of graphic & web design and photography experience.

Jason “Red” Arnold

Gilligan / Assistant
Sales, Voiceover Talent, Musician

Julie is Jason’s better half. It’s true! Just ask him! Seriously though, Red is a very talented artist, and also helps Julie out by lugging her equipment around, I mean, assisting her at photoshoots, graphic design & creative brainstorming, sales & promotion, and much, much more. He has the most gorgeous, deep bass voice & has a Bachelor of Arts degree in Music: Vocal Performance, Theory & Composition (minoring in Theater & Secondary Education) from UW Parkside and has sung with the Milwaukee Symphony Orchestra Chorus, UW Parkside’s Master Singers (where we met in 2008), and has written, recorded & copyrighted 2+ albums of original music. He also has the perfect “movie voice” voiceover timbre and can do dozens of impressions & accents for voicemail greetings & radio commercials.

Our Consultants

PLM is lucky to have fantastic shipmates to help steer the course of success for our clients. Thanks again for all of your wonderful collaboration!

Sandy Conway

Sandy and Julie met while working at JCPenney Portraits in 1999 and have been very close friends ever since. She runs her own successful portrait, wedding & newborn photography business, Sandy Conway Photography in Racine. She helps us out when we have product shoots or just want to discuss techniques.

Kat Jacobsen

Kat was Julie’s graphic design instructor in college. Although they had lost touch over the years, the 2 couples inexplicably got married on the exact same day at historical sister schools in Kenosha & Racine, effectively blocking the other couple from booking the opposite venue, which rebooted their friendship.

Carrie Petri

Carrie and Julie have been best friends since they met in high school on Valentine’s Day, 1991. She is our go-to advisor when it comes to creativity, web design & WordPress. She has designed & coded websites for small businesses & local bands, including scores of Etsy & eBay stores including her own. She’s so talented!